PROJECT BOUND
We started before it even started.
Growing 5 businesses at one time.
Perpetua Advisors was invited to help with an estimated business carve out of over $200 million, as part of a large, multi-business acquisition made by The Jordan Company of Chicago. Their first step was to bring in Drew Ladau to drive the entire effort as the new CEO/President. From there, we got the opportunity.
The Business Landscape
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Create a NewCo, name it, brand it in order to serve as the Holding Co.
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Existing Power-Brand in the laser measurement category
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Industry leader in surveying and construction tools
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Global provider of heavy equipment measurement systems
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Naming exercise, branding this Breakout brand with global timing solutions
Drew Ladau
CEO | President
And by the way, we need this yesterday.
"After acquiring 4 different global companies with well-established products and services, I knew immediately we needed some common technology ground to make our growth faster, more controllable and effective."
The punchlist was heavy duty:
